On June 4th, the atmosphere in the meeting room of Jiangsu Hansheng Printing Machinery Co., Ltd. was enthusiastic and solemn. The mid-year summary and mobilization meeting for marketing work, themed "Review, Unite, Take Responsibility, and Win Together," was held here.

The bright sunshine outside added vitality and hope to this important meeting that looked back and looked forward. The mid-year summary is a review of past work, but also a recalibration of direction for the second half of the year. All the company's marketing elites gathered together, with enthusiasm and expectations for their work, summarizing and reviewing, comprehensively summarizing the marketing work achievements from January to May, and deeply reviewing the customer interaction during the Beijing International Printing Exhibition. This will consolidate strength for the second half of the year's marketing work, clarify the direction for the second half of the year, target the annual marketing goals, and solidify the implementation of the annual marketing task breakdown.

Company leaders Zhang Jun, Gu Jian, and Zhang Hongqiao attended the meeting, with Zhang Jun presiding.

At the beginning of the meeting, the marketing office, customer service department, and various sales managers successively gave work summary reports for January to May. In their work reports, the sales managers combined their respective regional markets to share information on sales performance, customer development, and maintenance. Some sales managers mentioned that they encountered fierce challenges from competitors when developing new markets, but by deeply understanding customer needs and providing personalized solutions, they successfully signed several important customer orders. Other sales managers shared new experiences in cooperating with old customers, enhancing customer stickiness through regular follow-up visits and customer appreciation activities, and significantly improving the repurchase intention of old customers.

The Beijing International Printing Exhibition was undoubtedly the most important part of the work during this period. When reviewing the customer interaction during the exhibition, everyone opened up. During the exhibition, numerous customers from all over the country and even abroad were received. In particular, the company showcased its newly developed high-speed double-sided double-color offset printing press at the exhibition. Its advanced technology and stable performance attracted the attention of many customers. Many customers expressed their intention to purchase on the spot, and some customers put forward customized needs. This provided direction for our subsequent product research and development and market promotion. Through face-to-face communication with customers, we gained a deeper understanding of market demand and industry trends. This has important guiding significance for adjusting our sales strategies and optimizing product services. The customer interaction work during the Beijing International Printing Exhibition has sorted out the number of customers received, the intended cooperation projects, and the mining of potential needs, clearly presenting the work achievements and existing problems during the exhibition, and submitted a list of target customers for the next step of follow-up.

Subsequently, Deputy General Manager Zhang Jun gave detailed and targeted comments on the work of various departments and sales managers. In the comments, Deputy General Manager Zhang Jun, starting from market trends, customer needs, and marketing strategies, helped marketing personnel accurately position their targets, deeply analyzed the advantages and disadvantages of their work methods, and pointed out the direction for improvement in future work.

When commenting on the customer interaction work during the Beijing International Printing Exhibition, Deputy General Manager Zhang Jun emphasized that the exhibition is only the starting point for business expansion, and the subsequent follow-up work is crucial. "We must use the customer information collected at the exhibition to tap the market potential, establish effective customer follow-up plans, and sales managers and regional managers must work together, classify customers according to the degree of intention, develop personalized follow-up plans, and ensure that every potential customer receives timely and effective communication and service."

Following this, Manager Qian Guijun gave a marketing skills sharing session full of practical information. The sharing revolved around the purpose and significance of the exhibition, customer invitation strategies, exhibition reception skills, and follow-up implementation methods. Combining his rich experience, Manager Qian Guijun detailed how to efficiently invite target customers during the exhibition preparation stage, how to provide high-quality reception services during the exhibition to enhance customer goodwill, and how to effectively follow up after the exhibition to transform potential customers into actual partners, providing valuable experience for marketing personnel to improve their business capabilities.

Finally, Deputy General Manager Zhang Jun once again emphasized the synergy of work in various positions and put forward clear directions for effort and improvement requirements for various positions. Focusing on the annual marketing task goals, he further solidified the responsibilities of each region and refined the implementation measures. He required all marketing personnel to take this meeting as an opportunity to unite their hearts and minds, take responsibility, and ensure the successful completion of the annual marketing tasks, achieving win-win development for the company and employees.

After the meeting, the company held a thank-you and send-off banquet, further integrating and enhancing the significance of this summary and mobilization meeting!

With a raised glass, we share the same wishes, the meaning is clear;

With a raised glass, where is Chang'an? It's under our horses' hooves....

Editor | Ma Jianguo

Reviewer | Zhang Jun